The New Broadcast Advertising Landscape Before connected TV devices, smartphones and the streaming media revolution, the ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Marketers who saw its potential early gained a massive advantage in reaching younger audiences. Today, we are witnessing ...

Bitmovin, a provider of video streaming solutions, has introduced its AI Contextual Advertising that combines the power of the Bitmovin Playback Solution and Bitmovin’s Encoding to provide ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.