Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. The report ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...