Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

This month, Pace Gallery is celebrating 50 years since Lynda Benglis caused a stir with her nude Artforum ad. Learn more on ...

Here are the 10 TV ads that the presidential candidates and their allies have spent the most on during the first three weeks of October, according to data from the ad tracking firm AdImpact. 1. FF ...

When choosing a Hulu plan, probably the biggest choice you’ll have to make is whether you want to put up with ads on your on-demand content. Hulu offers a plethora of options for ad-free or ad ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

Identity and privacy are hot topics for publishers, but the noise is not easily parsed for signal. Increased regulation and platforms’ evolution away from cross-site and cross-app tracking have ...

The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. It'll then remember those ...

Publishers collect and format their data differently, resulting in a lack of standardisation that complicates the process of buying ads at scale. Agencies and brands must, therefore, often invest ...

The Role of Programmatic Ads in Revenue Generation Programmatic advertising plays a pivotal role in revenue generation for both publishers and advertisers. For publishers, programmatic ads offer ...

Moving from CPM rates – the favorite benchmark of web and app publishers, because with this model they are paid for ads exposure, regardless if those ads triggered any action or not, to CPC rates – ...

Taylor Swift's decision to shake off traditional publishers and distributors for her new book could shake up the industry, Business Insider reported. Swift announced the "Eras Tour" on Tuesday ...